The window to catch a consumer’s attention is getting smaller and smaller. With thousands of ads, apps, media outlets, and brands competing for attention, you must offer something extra valuable in order to stand out.
Brands know this and they are working hard to create high-value content and discounts to engage their audience. But that isn’t always enough.
When it comes to offering true value, brands need to start stripping it down to its most basic form and offer value that actually has a concrete value. That’s where digital rewards come in.
Digital rewards are gifts and bonuses sent from a brand to a consumer once the consumer has completed a specific action. These offerings are distributed exclusively online and may exist as codes for free products, subscriptions, gifts cards, and special offers.
In a jaded marketplace where consumers have seen it all, these digital offers can make a big impact because they hit the sweet spots of marketing that work now and will continue to work in the future.